Rookie Road Trip, Presented by Rookie, The Ardorous, and Urban Outfitters
In 2012, I initiated and project managed the Rookie Road Trip, which was a partnership between Urban Outfitters and Tavi Gevison's Rookie Magazine and Petra Collins' all-female art collective The Ardorous.
The road trip sent a group of girls on a cross country road trip from New York to Los Angeles. There were local meet-ups and events along the way in Urban Outfitters stores and independent locations, as well as photo shoots of seeded Urban Outfitters clothing.
The journey was documented on all three outlets, as well as through branded and individual social media channels. It culminated in Los Angeles at Space 15 Twenty with a week long art installation and event series, which at the time was the highest-grossing and most well-attended event in the venue's history.
